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Showing posts with label apparel design. Show all posts
Showing posts with label apparel design. Show all posts

Wednesday, July 29, 2009

My Summer as an Intern

I am currently sitting outside, enjoying the weather that FINALLY feels like it’s the middle of July. I just drove up back home to Elkhart after concluding my internship with Anthropologie at the Keystone Fashion Mall in Indianapolis last Saturday. For those who don’t know, Apparel Design majors are required to have two internships prior to graduation – one retail for at least 140 hours and one design for at least 280 hours. I decided to do my retail internship this summer.

When applying I set my goals high, and applied at BCBG corporate in NYC, Gucci in Costa Mesa, Orange County, CA, and called multiple other stores including Burberry, Banana Republic, and Nordstrom. Unfortunately, I could not find housing in NYC for the summer, Gucci decided to take local students from FDIM, and the others weren’t offering internships. Around March of this year I was still trying to apply at local boutiques back here in South Bend and Mishawaka when I looked up stores located at the Fashion Mall. To my pleasant surprise, Anthropologie was listed. [You may be more familiar with Anthro’s parent company: Urban Outfitters --- U.O. has three sub-companies: Anthropologie, Free People, and Terrain.] I called them and BCBG both. Though BCBG wasn’t offering any store internships, Anthropologie told me to submit a resume and follow up in a week. Long story short…I got the internship!

I also knew a lot of friends from school who lived near Indy, and I ended up staying with a friend who’s also an Apparel Design major—Natasha—in Zionsville (her driveway view is the picture above). I drove about 20 min to work each day, which was on the North side of Indy close to Carmel, and I was able to visit downtown Indy, Brownsburg, Avon, Danville, and Purdue with ease. On weeks where I only worked a couple days, I also visited home, which was only a 2 ½ hour drive. To many this seems like a long time haha but I got used to driving so often, anything under an hour is nothing really now.

My internship with Anthropologie was absolutely wonderful. The first two days I worked, the entire staff showed up at 6 AM to do their yearly stock of inventory to account for losses. Loss prevention is unfortunately now a major deal with multiple retail organizations due to rises in theft, mostly attributed to the economy. During the rest of my month and a half there, I worked part time, paid, with weekly hours ranging from 10 to 32. (Hours and schedules for internship hours vary between companies–with Anthropologie I was treated like a regular retail associate.) Dress was very unrestricted, aside from no shorts, no logos aside from Anthro’s brands, and no flip flops–other than that it was just expected you dressed well and in a way that reflected the lifestyle of an Anthro girl. I was trained on inventory, censoring, re-stock in the mornings, fitting room service, loss prevention, customer care, retail procedures such as floor management and upkeep, and closing procedures in the evening.

I believe the best part of the internship came from the atmosphere. Anthropologie’s overall aims and mission as a company fit so well with my individuality and the general direction I wish to go with my career as a designer. For inspiration, corporate sends each retail outlet an “inspiration board” with themes the store is trying to represent for the season. Artistic freedom with retail display is then up to each outlet. We have five major departments: women’s apparel, women’s accessories, home, bedding, and lounge. Other sections include general green (a section geared toward environmentally-focused living,) children’s books/animals/learning objects, and multiple books throughout the store with themes ranging from recipes to the history of Valentino. I should also mention we as employees had quite a good discount, so it was all I could do to tell myself I needed to save for school haha. Of course, I did take advantage of it, though.

My co-workers were all very amiable and took the time to get to know me, while still maintaining professional attitudes. I found that one employee and two managers also had graduated from Purdue; the managers had obtained degrees in retail management. Many of my co-workers and I shared similar interests, including art, design (2 had majored in fashion design), fashion, and Starbucks haha. On the Starbucks note, during one week we had a contest for someone to win a Starbucks gift card. Whenever you added on items to a fitting room, signed someone up to for an Anthro card, etc, you put your name on a piece of paper which was then put into a drawing. I ended up winning, oddly enough, and plan on saving that card for when school commences again. :) Now I am good friends with many of them, and we’re all planning on staying in touch via good-old Facebook.

The only hard thing about my internship was the distance from home. I usually okay with my independence, but since I’m leaving for New York City in a little under 4 weeks and having been away earlier this summer for Maymester classes, I missed out on a lot of things with my friends and family back home. I did get to meet up with a friend here, and a friend there, but it was definitely a test. I grew a lot this summer, including both educational and life lessons learned from my internship. I look forward to spending the rest of my summer with friends and family back here in Elkhart, and one last stop at Purdue :) before I leave for FIT.

I’ll try and do a few posts when I can in NYC. In the meantime, I hope everyone enjoys the rest of their summer! And good luck to all the new freshmen as you embark on this journey known as college.

Oh! Ha and a plug for Anthro – if you’re interested more about Anthropologie, visit http://www.anthropologie.com/.

The burgers are calling me to grill them, so I’m gonna peace out.
*ashley

Thursday, April 9, 2009

Purdue Fashion Show 2009

Hi! I’m currently a sophomore in Apparel Design here at Purdue and loving it more every day! Above is a picture taken this weekend between the two fashion shows – my sister, Lauren (left), my great friend and model, Heather (middle), and myself (right). Before we get to the show details I’ll give a little background about AD&T here at Purdue.
Our major houses anywhere from 11-30 or so per grade, so it’s a really tight-knit group of designers/friends/peers here on campus. My primary year here I took general education courses and about 2 major related classes each semester. This year I experienced the same trend first semester but this spring my week entails of the following:

MWF: A&D 106 [Design II; Art], CSR 209 [Intro to Retail Management], CSR 327 [History of Fashion] TTh: CSR 221 [Apparel Design II], CSR 255 [Apparel Showcase – Fashion Show Production], BAND 117 [flute]


All classes contain challenging course requirements; however I have grown tremendously this semester as a student and a designer. I look forward to continuing my development in this field at the Fashion Institute of Technology in NYC next year, and simply cannot wait until senior year when I get to work on my senior collection! So…on that note, on to details concerning the fashion show last weekend!


As most in CFS know, the Apparel Design and Technology/ Purdue Fashion Association Fashion Show was held this past Saturday in the Shively Room of the Ross-Ade press box. We had two shows, one at 1:00 PM and the other at 8:00 PM, along with an art gallery located 2 floors above. Our crowds were quite full this year; we even sold out at the night show. Overall the show proved very successful and showcased all of our hard work for others to see.


I’ll give you a glimpse into how the show works:
We do have a course specifically allotted for the preparation and production of this major event (CSR 255). Between the 100 or so of us we divide into separate groups, including Promotions, Model Management, Music and Visuals, Design and Dressers, Hair and Makeup, etc. This year I was on the Design and Dressers team and we handled the organization of what individuals were putting into the show, making sure garments were getting completed with multiple checkpoints, examining clothes for construction analysis, and handling the transport and arrangement of all the garments from our sewing lab to Shively and into the dressing areas.







For the show, each level has a requirement.
Freshmen must submit either a piece into the art gallery or an outfit on the runway.



































Sophomores and Juniors must send out at least two outfits on the runway, but they can do more if space/time allows if so desired.


I believe the Senior requirement was raised to 6 models this year. Again, this is just the minimum. All of the seniors produced impressive shows that showcased their skills and design technique well.



Featured photos include the outstanding collections of Anneliese Schaegler, Audrey Reiter, and Shelby Kreger.









This year I did both outfits outside of my class requirements. (Class requirements in CSR 221 this year for sophomores have required a sleeveless bodice, a personal pant sloper, a bifurcated garment, a garment with a collar and sleeves, a skirt, an accessory, and a Goodwill creative transfiguration project, all except the latter draped and patterned.)



For my first model, and friend since 4th grade, I made a black python pencil skirt, a butterfly twisted red satin top, and a knit cropped sweater. Inspiration for this design came from my consultation with Heather (model) – she stated she wanted something she could wear to work and out in the evening. We conflicted over the skirt material, but she conceded and I’m making here a zebra print skirt on the side.


My other model Maria, my roommate last year and good friend, wanted a glamorous dress with a tad of sex appeal. I channeled some of my inner Beyoncé [haha] and came up with this draped design with the attachment of antique jeweled brooches at the straps. As you can see we had a random, fun photo shoot after the night show.
I’ll be honest, due to other class projects, including a lengthy paper, two art projects, and sewing assignments, I spent basically all of my free time in the sewing lab since spring break. I even pulled two all-nighters last week. Probably not healthy, but I accomplished everything and when dress rehearsal rolled around, we dragged our weary bodies up to Ross-Ade, craving sleep, but once our models hit the runway, we just all got so excited. We even ordered a pizza.


I’m so excited for everyone in our major; all of the designers here are talented in their own unique way. Although I broke down more than twice last week, went broke ordering food to eat on campus, and consumed way too much caffeine, in some odd way it was worth it. I achieved more than I ever thought I could have last year.



I came to Purdue with a strong background in art studies; however, I had only sewn a pillow and a skirt in my entire life, one in junior high. It was quite daunting, but now I feel I have grown so much and look forward to further developing my skills. I’m hoping to do my retail internship and the Keystone Mall in Indianapolis this summer or back home at a large mall near South Bend, Indiana. Then I will take off for a year in New York.


I will certainly miss everyone, campus, the fashion show, my lovely professors Susan and Nancy, and the comforts of my apartment, but I know it will be an experience unmatched by any other.


If anyone ever has any questions feel free to shoot me an e-mail at hardya@purdue.edu.
I hope you all have a wonderful Easter, and as we say, “happy sewing!”
*Ashley